Morning, also known as The Morning Coffee Club, is a marketplace for professionals to book coffee meetings with experts.
Professionals can use our platform to sign up as mentors and give advice, as well as get advice from experts as mentees, connect with smart people and develop their careers.
In the future experts and leaders will become approachable, bookable. We're making knowledge accessible, building the ground for more creation and innovation by connecting strangers who will benefit from each other.
Tair Littman
Multidisciplinary founder and designer, building products people love
Tair Littman is an entrepreneur, product leader, designer, and founder of Morning (The Morning Coffee Club). With over a decade of experience at the intersection of technology, design, strategy, and entrepreneurship, she specializes in product strategy, user experience, and interface design, leading digital products from initial concept through development and launch. Over the past year, she has also embraced the role of an AI-Native Product Builder, incorporating Vibe Coding into her workflow to independently design, develop, and bring digital products to life.
Tair founded The Morning Coffee Club out of her love for people and human connection, and her belief that everyone has something to teach, everyone has something to learn, and meaningful human connection can change lives. The initiative was born from a desire to bring together people from different backgrounds, encourage the exchange of knowledge and experience, and create new opportunities through personal encounters and meaningful conversations.
Beyond her work in the digital world, Tair also has a background in physical product design and development. A trained jewelry maker, she has designed pieces showcased at international exhibitions, founded the jewelry brand V Dot, and invented ErgoDog, a medical product for dogs that received a registered design patent in 2016.
Tair holds a Bachelor of Arts (B.A.) in Industrial and Product Design from HEAD – Geneva University of Art and Design, and was awarded first prize for entrepreneurship and innovation at the Genilem-HES Awards in Switzerland (2015).
A passion for creativity, entrepreneurship, and people has been a constant throughout Tair's professional journey. She loves turning ideas into reality, bringing people together, and creating meaningful social impact that truly moves the needle.
"I discovered that what I love most is creating things with a broad social and human impact, with the potential to make a meaningful difference in society. For me, the design process has always been driven by a deep sense of purpose and a desire to make the world a better, more welcoming place."
Want to hear how and why it all began? Here's the club's story.